Story map
Read this like a founder: problem, early product, first customers, then the moments that changed everything.
Tip: use this page for discussion prompts.
This story is still being drafted. Check back soon.
Impact
Every product creates value, and every decision has a trade-off. Good founders stay honest about both.
Positive
- +Communities planted millions of trees and built wider civic action.
Trade-offs
- ±Headline tree counts can hide survival rates and local ecological differences.
What to remember
If you had to explain this story to a friend, what would you want them to remember?
- Ask communities how needs connect.
- Use one practical action as an entry point, not a complete cure.
- Measure whether the result lasts.
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Sources & further reading
- Green Belt Movement, Annual Report 2019 - https://www.greenbeltmovement.org/sites/greenbeltmovement.org/files/GBM%20AR%202019.pdf
- Nobel Prize, Wangari Maathai facts - https://www.nobelprize.org/prizes/peace/2004/maathai/facts/