For Parents
Support curiosity with visible progress.
Link every child to one account, see what they are practising, and support their next step, all without hovering.
- Free lessons for every child, plus a Parent Report (Premium)
- See how they think and learn
- Ad-free, no real-money risk, with full data control
Goals
Clear outcomes
Safety
Ad-free learning
Guidance
Helpful insights
What your child actually does
The learning is active, not a video feed. Here's what a child does on Informative.
Takes on decision challenges
Money and business challenges like Lemonade Launch and 60-Second Trader.
Practises in a stock-market simulator
Trades a fictional market and gets plain-English coaching on every decision. Simulated money, real thinking.
Builds a business idea
Turns an idea into a plan in a guided build workspace.
Works through 84 lessons
Across money, work, and life, at their own pace.
Keeps a track record
A growing collection of 27 keepsakes they build.
What you're looking for
To know screen time is building real, useful skills.
To see progress without hovering or micromanaging.
A safe, ad-free space with no real-money risk.
Informative is built to make growth visible and keep learning positive, without the noise.
Parent-friendly tools
Everything you need to stay connected without slowing them down.
The Parent Report
A report on what your child practises and where they are growing. (Premium)
See how they think
A parent view shows your child's thinking and learning style, so you can support the way they actually learn.
One home for every child
Link and manage all your children from your Parent Home, and switch between them to see each one's progress.
Safe and in your control
Ad-free, no real-money risk, with verifiable parental consent and full control over data, export, and what gets shared.
Inside the Parent Report: six pages, one connected picture
What you can see
- A read-only view of what each child has built and practised
- A weekly recap of their stock-market simulator decisions
- Messages when a child finishes a lesson or earns a badge, plus an email digest
- Set a real-world reward for a milestone, and hear when they've earned it
- Set a shared family quest, one weekly goal for the whole household
- Family-focused articles on the blog
Guidance that fits your rhythm
Stay informed
See what each child is learning and where they are growing.
Celebrate progress
Track streaks, badges, and finished projects together.
Guide next steps
Use the report and their learning profile to help them pick what's next.