For Parents
Support curiosity with visible progress.
Link every child to one account, see what they are practising, and support their next step, all without hovering.
- Free lessons and open practice for every child, plus a Parent Report (Premium)
- See how they think and learn
- Ad-free, no real-money risk, with full data control
Goals
Clear outcomes
Safety
Ad-free learning
Guidance
Helpful insights
What your child actually does
The learning is active, not a video feed. Here's what a child does on Informative.
Takes on decision challenges
Money and business challenges like Lemonade Launch and 60-Second Trader.
Practises in a stock-market simulator
Trades a fictional market and gets plain-English coaching on every decision. Simulated money, real thinking.
Builds a business idea
Turns an idea into a plan in a guided build workspace.
Works through 88 lessons
Across money, work, and life, at their own pace.
Keeps a track record
A growing collection of 27 keepsakes they build.
A thirteen-week run they can plan around
Alongside the lessons, your child takes part in a money simulation that opens fresh every quarter. Simulated pay arrives each week, regular living costs come out of it, and the remainder is theirs to allocate. The same trade-off repeats often enough to build a habit, and the run lasts long enough to show a pattern.
A fixed run, not an endless feed
Each season lasts thirteen weeks on a published schedule, so the practice has a beginning, a middle, and an end.
Choices that carry
Income lands weekly and set living costs fall due against it. Spending freely in week two leaves less room in week ten, and noticing that is the lesson.
Written down, not remembered
Every payslip, cost, and payment is recorded in their account history, so the quarter leaves something they can look back on.
Effort shows in the figures
Salary bands rise as they progress, so time spent on lessons and practice changes what lands in the wallet each week.
None of it involves real money, so a poor call costs your child nothing beyond what it teaches them.
What you're looking for
To know screen time is building real, useful skills.
To see progress without hovering or micromanaging.
A safe, ad-free space with no real-money risk.
Informative is built to make growth visible and keep learning positive, without the noise.
Parent-friendly tools
Everything you need to stay connected without slowing them down.
The Parent Report
A report on what your child practises and where they are growing. (Premium)
See how they think
A parent view shows your child's thinking and learning style, so you can support the way they actually learn.
One home for every child
Link and manage all your children from your Parent Home, and switch between them to see each one's progress.
Safe and in your control
Ad-free, no real-money risk, with verifiable parental consent and full control over data, export, and what gets shared.
Inside the Parent Report: six pages, one connected picture
What you can see
- A read-only view of what each child has built and practised
- A weekly recap of their stock-market simulator decisions
- Messages when a child finishes a lesson or earns a badge, plus an email digest
- Set a real-world reward for a milestone, and hear when they've earned it
- Set a shared family quest, one weekly goal for the whole household
- Family-focused articles on the blog
Guidance that fits your rhythm
Stay informed
See what each child is learning and where they are growing.
Celebrate progress
Track streaks, badges, and finished projects together.
Guide next steps
Use the report and their learning profile to help them pick what's next.