Module overview
Help learners connect ideas to customers, costs, operations, and sustainable growth choices.
Lessons
How A Business Actually Works
This lesson helps students see how a business actually works behind the scenes. They map the hidden work, roles, and value chain that deliver a product, then write a Bottleneck Reflection naming where it is most likely to break.
Business Model Basics
This lesson helps students understand the core parts of a business model. They connect the customer, the value offered, how the money works, and delivery into a one-page Business Model Sketch.
Costs, Revenue, And Unit Economics
This lesson helps students understand costs, revenue, profit, and break-even. They practise checking whether a simple business idea can work financially.
Growth, Channels, And Sustainability
This lesson helps students think about growth in a realistic way. They look at growth loops, channels, and what keeps growth sustainable, then build a Growth And Sustainability Plan.
Plan The Launch
This lesson helps students plan a first launch instead of hoping one happens. They practise checking whether an offer is ready, choosing the one channel that reaches a real first customer, and building a Launch Day Script they can use on their own product or service.