Story map
Read this like a founder: problem, early product, first customers, then the moments that changed everything.
Tip: use this page for discussion prompts.
This story is still being drafted. Check back soon.
Impact
Every product creates value, and every decision has a trade-off. Good founders stay honest about both.
Positive
- +Popularised human-centred design methods beyond specialist design teams.
Trade-offs
- ±Short workshops can oversimplify research, power, and implementation.
What to remember
If you had to explain this story to a friend, what would you want them to remember?
- Make an idea visible early.
- Observe people before choosing a solution.
- Treat a prototype as a question.
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Sources & further reading
- IDEO, Reimagining the Shopping Cart - https://www.ideo.com/journal/reimagining-the-shopping-cart
- IDEO, Tim Brown - https://www.ideo.com/leaders/tim-brown