Decisions, Money & Entrepreneurship
Turn Insight Into Concepts
This lesson helps students turn raw observations into a clear problem and a testable idea. They create a Concept Card anyone can understand.
What you will learn
- Learn to organise raw user research observations into signals and themes you can use.
- Frame a sharper problem statement from the patterns in user evidence.
- Generate solution concepts that are grounded in the real problem, using guided ideation constrained by the sharp problem statement.
- Capture one concept clearly enough to discuss and test, in a Concept Card that anyone can understand.
What happens in this lesson
Chapter 1: From Notes To Meaning
Learn to organise raw user research observations into signals and themes you can use.
What you make: A saved insight clusters board grouping the learner's research observations into at least three themes.
Chapter 2: Define The Problem Clearly
Frame a sharper problem statement from the patterns in user evidence.
What you make: A saved problem statement draft naming the user, the situation, and the specific problem in one clear sentence.
Chapter 3: Generate Better Concepts
Generate solution concepts that are grounded in the real problem, using guided ideation constrained by the sharp problem statement.
What you make: A saved concept options sheet with at least three concept ideas grounded in the learner's problem statement.
Chapter 4: Concept Card
Capture one concept clearly enough to discuss and test, in a Concept Card that anyone can understand.
What you make: A completed Concept Card with the user, the problem, the concept, and how it would be used in real life.
Chapter 5: Choose The Strongest Concept
Evaluate several grounded concepts against the problem evidence and choose the one most worth testing first.
What you make: A ranked concept decision sheet naming the strongest concept, the reasons it wins, and the risks that still need testing.
Key terms in this lesson
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