Decisions, Money & Entrepreneurship
Ask Better Questions
This lesson helps students ask better questions in user research. They design and practise interview questions, then build a Question Bank they can reuse.
What you will learn
- Understand clearly that bad research questions produce shallow answers, and learn to spot the most common weak question patterns.
- Build a structure for an interview that produces useful insight, with open questions, follow-ups, and the right order.
- Practise running a real interview using the structure and question types from this lesson, and capture the result.
- Save stronger questions for future user discovery work, in a Question Bank you can return to whenever you start new research.
What happens in this lesson
Chapter 1: Weak Questions, Weak Insight
Understand clearly that bad research questions produce shallow answers, and learn to spot the most common weak question patterns.
What you make: A saved weak vs strong question note showing examples of each from the learner's own research situation.
Chapter 2: Interview Structure
Build a structure for an interview that produces useful insight, with open questions, follow-ups, and the right order.
What you make: A saved interview guide draft with at least four well-structured questions and follow-ups for one specific topic.
Chapter 3: Interview Practice
Practise running a real interview using the structure and question types from this lesson, and capture the result.
What you make: A saved interview transcript or note set from one real practice interview.
Chapter 4: Question Bank
Save stronger questions for future user discovery work, in a Question Bank you can return to whenever you start new research.
What you make: A completed Question Bank with at least five strong questions organised by interview phase.
Chapter 5: Questions Under Pressure
Adapt strong research questions for a real interview with constraints like time, nervous users, and unexpected answers.
What you make: A revised interview guide that shows how to keep questions strong when the interview is short, messy, or off-track.
Chapter 6: What Makes A Question Worth Keeping?
Evaluate questions as research tools by judging their usefulness, bias risk, and reusability across different projects.
What you make: A ranked set of questions with written reasons for which ones deserve to stay in a Question Bank and which ones should be removed.
Key terms in this lesson
Ready to learn more?
Join to access the full lesson and track progress.