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Sales
The conversation that turns interest into a paid customer. Done well, it feels less like persuasion and more like checking whether you fit.
Example
A potential customer asks lots of questions about your tutoring service. Instead of pushing, you ask what they have already tried and what their actual goal is. Halfway through, they realise they need group classes, not one-on-one. You refer them. Six months later they refer two friends to you.
How it fits in
Selling is helping the right buyer say yes and helping the wrong buyer say no. Both serve the customer. The best sales conversations are diagnostic. They uncover whether the buyer's problem and the seller's solution actually fit. Pushy sales tactics usually win the deal and lose the customer. Good salespeople come back to the same buyers years later because the buyer remembered the honesty.
Where this is taught
Related terms
Someone who builds a product or service to solve a real problem and tries to make it pay for itself and grow.
A short, honest sentence that names who you help, what problem you solve, and why your way is better.
The smallest version of an idea that is real enough for someone to actually use it and tell you the truth about it.