← Glossary/Decision
One-Way vs Two-Way Door
A one-way choice cannot be undone. A two-way choice can. Move fast on the second, slow on the first.
Example
Picking what to wear is a two-way door. You can change. Sending a public post about a friend is closer to a one-way door. Once it is up, screenshots exist. The two choices deserve different amounts of thinking time.
How it fits in
Bezos's distinction is simple. Most choices are reversible, which means treating them all as life-changing slows you to a crawl. Save the careful, slow process for the choices that are actually hard to undo. The most common mistake is not the rare bad one-way decision; it is the daily over-thinking of choices that could have been changed in five minutes anyway.
Entrepreneurs who exemplify this
Practise it on the platform
Related terms
A way to sort how someone tries to affect another person's choice, from giving information to taking away a fair choice.
Giving someone information without trying to steer their choice.
Trying to change someone's mind with honest reasons while leaving them free to choose.