← Glossary/Decision
Frame
The angle you choose when you present a true message, so it connects with what a particular audience already cares about.
Example
You want a later start to the school day. To your friends you say it means more sleep. To the head teacher you say three nearby schools tried it and attendance went up.
How it fits in
Framing changes the way in, never the truth. Three things move: where you start, what you spotlight, and the words you use. The core message stays fixed. Honest framing leaves the audience with a fuller picture, while dishonest framing hides part of it or steers them somewhere the evidence does not go.
Where this is taught
Related terms
A way to sort how someone tries to affect another person's choice, from giving information to taking away a fair choice.
Giving someone information without trying to steer their choice.
Trying to change someone's mind with honest reasons while leaving them free to choose.