Decisions, Money & Entrepreneurship
Plan The Launch
This lesson helps students plan a first launch instead of hoping one happens. They practise checking whether an offer is ready, choosing the one channel that reaches a real first customer, and building a Launch Day Script they can use on their own product or service.
What you will learn
- Explain why a launch is a set of decisions made in advance rather than the end of the building work.
- Identify the five checks that have to pass before launch day, and tell the difference between ready and perfect.
- Compare growth channels and choose the one that puts your offer in front of a real first customer on day one.
- Create a Launch Day Script covering your opening message, what you will watch, and how you will answer the three most likely reactions.
What happens in this lesson
Chapter 1: Why Launches Need A Plan
Understand what a launch actually is, and name the four decisions a launch plan makes before launch day arrives.
What you make: A shift in how the student rates their own beliefs about what a launch is for, measured across the same three statements at the start and end of the chapter.
Chapter 2: Pre-Launch Readiness
Identify the five checks that have to pass before launch day, and tell the difference between ready and perfect.
What you make: A saved readiness judgement showing which of the five pre-launch checks the student can already pass for their own product or service, and which one they would fix first.
Chapter 3: Pick Your First Channel For Launch Day
Compare growth channels and choose the one that puts your offer in front of a real first customer on day one.
What you make: A saved first-channel choice naming the one place the student will launch and the reason it reaches a real first customer on day one.
Chapter 4: Launch Day Mechanics
Practise what actually happens in the first hours of a launch, and create a Launch Day Script covering the opening message, the watch list, and the replies to the three likely reactions.
What you make: A saved Launch Day Script with an opening sentence, two things the student will watch, and a prepared reply to the three most likely reactions.
Chapter 5: The First Week After
Separate real signal from noise in the week after a launch, and decide whether to keep the offer, change it, or change who it is for.
What you make: A saved first-week review naming what counted as real signal, what was noise, and the one decision the student is making about what to change next.
Key terms in this lesson
Early Signal
Something two or more unconnected people said or did without being prompted. Praise on its own is not signal.
First Channel
The one place you launch, chosen because it can put your offer in front of a real stranger this week.
Launch Plan
The small set of choices you make before launch day about who you are reaching and what you are asking them for.
Launch Readiness
Whether a sale can actually happen yet, which is a different question from whether your work is finished.
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