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Target Audience
The specific group of people a product is designed for. Trying to please everyone usually means pleasing no one well.
Example
A revision app says its target audience is 'students'. Another says theirs is 'IGCSE students in Singapore preparing for maths and chemistry resits'. The second team knows exactly what features to build, how to talk to users, and where to find them. The first team is guessing.
How it fits in
A useful target audience is concrete enough to disagree with. Saying 'parents in Singapore with kids aged 11 to 16 who care about life skills' is testable. 'Families' is not. The more specific the audience, the easier every later decision becomes. Messaging, pricing, design, and support all sharpen when the picture of the user is sharp.
Where this is taught
Related terms
Someone who builds a product or service to solve a real problem and tries to make it pay for itself and grow.
A short, honest sentence that names who you help, what problem you solve, and why your way is better.
The smallest version of an idea that is real enough for someone to actually use it and tell you the truth about it.