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Pivot
A planned change in direction. Keep what is working, replace what is not, based on what the evidence is telling you.
Example
Your team builds a paid tutoring app. Nobody pays, but a feature that helps students compare answers gets used a lot. You drop the tutoring side and turn the answer-comparison feature into the whole product. That switch is a pivot.
How it fits in
A pivot is not giving up. It is the conscious choice to redirect effort when the data says the current path will not get where you want to go. The hardest part is honesty about which evidence is signal and which is noise. The second-hardest part is keeping the team with you through the change, so they understand why the new direction is the same goal in a new shape.
Where this is taught
Related terms
Someone who builds a product or service to solve a real problem and tries to make it pay for itself and grow.
A short, honest sentence that names who you help, what problem you solve, and why your way is better.
The smallest version of an idea that is real enough for someone to actually use it and tell you the truth about it.