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Marketing
The work of helping the right people understand that something exists and is worth their attention.
Example
A student starts a printing service for school projects. Marketing is not the Instagram ad she runs. It is the choice of who to serve (Year 9 to 12), what problem to solve (last-minute prints), and the message ('done in ten minutes for $3'). The ad is just one way she carries that message.
How it fits in
Marketing is not the same as advertising. Advertising is one tactic inside marketing. Real marketing starts much earlier. In choosing who the product is for, what problem it solves, and how to describe it. Strong marketing on a weak product wastes money. Mediocre marketing on a great product can still win, slowly, because the product itself does some of the work.
Where this is taught
Related terms
Someone who builds a product or service to solve a real problem and tries to make it pay for itself and grow.
A short, honest sentence that names who you help, what problem you solve, and why your way is better.
The smallest version of an idea that is real enough for someone to actually use it and tell you the truth about it.