Opportunity Vs Idea

What you will learn

• Generate multiple idea options fast, without overcommitting to the first one that feels good, so you have real options to compare.
• Evaluate ideas using three specific filters (desirability, feasibility, and value) .
• Compare two or three of your filtered ideas side by side, using evidence rather than enthusiasm.
• Turn the winning opportunity from your comparison into a short Opportunity Brief you can defend and act on.

What happens in this lesson

1. Chapter 1: Idea Dump

   Generate multiple idea options fast, without overcommitting to the first one that feels good, so you have real options to compare.

   What you make: A saved idea dump sheet with at least five real ideas, written quickly and without filtering.

2. Chapter 2: Filters That Matter

   Evaluate ideas using three specific filters (desirability, feasibility, and value) .

   What you make: A saved opportunity filter scorecard showing three of the learner's dumped ideas scored on the three filters.

3. Chapter 3: Compare Opportunities

   Compare two or three of your filtered ideas side by side, using evidence rather than enthusiasm.

   What you make: A saved top opportunity comparison table showing two or three ideas compared against evidence of desirability, feasibility, and value.

4. Chapter 4: Opportunity Brief

   Turn the winning opportunity from your comparison into a short Opportunity Brief you can defend and act on.

   What you make: A completed Opportunity Brief naming the opportunity, the audience, the smallest testable version, and the evidence behind it.

5. Chapter 5: Opportunity Under Pressure

   Evaluate a chosen opportunity against real constraints, trade-offs, and failure modes so you can tell whether it is still worth pursuing when conditions change.

   What you make: A pressure-test memo showing how the chosen opportunity changes when one key constraint gets harder, and whether it still deserves attention.