
The pause between wanting and buying
Buying decisions are often made at the fastest point. A short pause gives learners time to check the need, the total cost and the alternative.
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Buying decisions are often made at the fastest point. A short pause gives learners time to check the need, the total cost and the alternative.

Price is the number on the label. Value depends on the person, the purpose and the alternatives. A quick comparison makes that visible.
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