Ethics, Worldview & Influence

What Matters To You?

In September 2022, Yvon Chouinard gave away his billion-dollar company. He did not sell it. He did not leave it to his family. He transferred it to a trust so that every future dollar of profit would fight climate change. In this lesson you will learn how he built his values quietly over decades, notice the signals that reveal what matters to you, test those values against hard choices, and write a short values statement you can come back to.