Ethics, Worldview & Influence

Frame For Audience And Context

In 2010, a Swedish doctor named Hans Rosling walked onto a TED stage carrying a washing machine. He used it to explain global poverty to an audience of wealthy tech executives in a way that made them understand something about their own lives. The washing machine was not the message. The framing was the message. In this lesson you will learn why the same message lands differently with different audiences, practise making deliberate framing choices, rework one message for multiple contexts, and evaluate whether a message is now clearer and more useful.